Instagram is a photo sharing app that allows users to share images and videos with the world. The app has a live streaming feature and additional add-ons, such as ‘Boomerang’, ‘Hyperlapse’ and ‘Layout’, which can be used to enhance their feed. Users can choose to add filters and make adjustments to their photos, such as brightness / contrast. To make their content more ‘searchable’, users can include hashtags in their uploads to make them easier to find.